In April 2025, Saks launched on Amazon, making it easier than ever to shop your favorite designer brands—right alongside your everyday essentials.

This strategic collaboration integrated the Saks brand seamlessly into the Amazon ecosystem, featuring a complete Luxury Store storefront takeover, homepage and mobile hero placements, site navigation integration, and a robust mix of paid media and organic social. The initiative aimed to deliver an elevated, luxury shopping experience that reflected Saks’ standards—while merchandising over 10,000 styles for Amazon’s expansive customer base. The creative direction focused on turning everyday moments into playful celebrations, capturing the excitement of designer pieces arriving at your doorstep and giving every delivery a true sense of occasion.